Product Marketing Manager

TVS Emerald Haven Realty Limited

Job Nature: Full time

Product Marketing Manager

TVS Emerald Haven Realty Limited

    Description

    Functional  Responsibilities: 

    • Formulate an overall marketing strategy for a set of residential properties in order to increase the Sales, maximize revenues and create brand value
    • Formulate plans which include offline, print, digital and maintaining key relations with agencies & others.
    • Increase the visibility and the awareness of the properties across the potential markets 
    • Introduce innovative marketing ideas to increase the footfall/ walk-ins
    • Develop a desired market positioning for the properties
    • Track & monitor the marketing activities 
    • Monitor competition and what other players in the respective segments are doing.
    • Formulate the marketing calendar for the month, quarter, year in terms of the events, marketing initiatives, branding and promotional activities
    • Maintain the annual marketing budget of the respective properties on detailed revenue and expense projections; in line with the overall marketing strategy
    • Review and approve the Advertising/ communication strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies
    • Review and finalize the creative campaign for ATL, BTL and events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved
    • Collaboration & partnership with agencies for lead generation.
    • Work with the Sales/Sourcing team to understand their needs and come up with suggestions to attract the right target market.
    • Brief the agencies of the clear objectives and ensure the communication is in line with the same.
    • Must formulate content for presentation/Social Media/ Press releases, etc
    • Analyze and review the leads closures, walk-ins to ensure the plan can be tracked and monitored to give us maximum mileage for the market spends
    • Develop and execute customer engagement programs/ events to generate leads and drive sales/ revenue opportunity.
    • Work in collaboration with other brands that can have a positive or rub off influence on our Residential.

    Project Branding: 

    • Provide direction/ inputs for preparing the annual marketing plan as per the directives on project launches and phase extensions
    • Provide direction/ inputs for formulation of brand identity, advertising strategy and media plan and budget
    • Provide direction/ inputs to plan and co-coordinate the development and implementation of media programs/ campaigns designed to keep the relevant audience informed of organizational projects/ services, accomplishments or agendas through print (newspaper, magazines), electronic (Television), outdoor (city hoardings) and on-line(website) media, NRI/Out Station market promotions, etc.

    Events, Exhibitions & Promotions: 

    • Plan and execute project launches / broker and bankers meet / press conferences etc.
    • Contribute to the exhibition participation by assisting in the brief, look-and-feel of the stall, etc.

    Research: 

    Consumer Insight: Building consumer centricity in all our marketing efforts through research.

    • To help Identify relevant customer need gaps that can become valued inputs for product development – based on a better understanding of the customer’s dreams, hopes and aspirations.
    • To ensure a better understanding of the target customer, such that a sharply defined customer-centric product proposition emerges, backed by research-driven insights
    • To build a customer-centric brand that can connect with masses – this is essential if we want to expand the market
    • Identify need for research
    • Write research brief
    • Review proposals and methodology
    • Provide input for research include the writing of concepts
    • Manage the execution of research
    • Translate research findings into actionable strategy and planning initiatives to support the brand, development of new products and marketing.

    Qualifications (Academic and Essential):

    • MBA from a Reputed College / Institution, 
    • Fluent in both spoken and written English

    Experience: 8 – 15 years’ experience in Marketing in Real Estate, Hospitality, Banking, Luxury Goods Industry.

    Location: Chennai.

    Job Nature: Full time

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    Business Development Manager

    TVS Emerald Haven Realty Limited

    Job Nature: Full time

    Business Development Manager

    TVS Emerald Haven Realty Limited

      Description

      Job Purpose:

      • Handle new acquisitions across functional cities. 
      • Understanding of FDI in Real estate.
      • Negotiate with Partners on Deal commercials and Agreements  
      • Closure of Financial model and assumptions with Internal teams.
      • Run Due Diligence for Deals with Internal/External stakeholders.
      • Ensure he/she delivers deals that see timely launch.

      Functional Responsibilities: 

      • Source deals through various resources (ie Channel Partners, Land owners, HNI’s, PE/NBFC Fund Houses & Partner Consultant’s)
      • Evaluate transactions on their Merits/De-merits and run prudent financial models/cash-flows to propose Management.
      • Conduct In-Depth research on Micro markets of Deal nativity and propose feasible assumptions on Product Mix
      • Have strong understanding of resident approving body’s building byelaw’s, land laws & regulations.
      • Interface/Co-ordinate overall development from all perspective viz projects, sales & marketing, liaison, legal and strategy teams.
      • Co-ordinate with Land owners’, Channel partners, Internal teams, liaison/architect consultants to ensure closure of Deal.
      • Conduct eye for detail Due Diligence and foresee the risk and propose hands-on mitigation strategy to management.  
      • Close transactions and work closely with Internal teams to ensure hassle free handover for PCP and launch. 
      • Develop strong relationship with Partners/landowners to ensure strong pipeline of Deals at any given time. 
      • Perform market research on Competitors, product typologies, sale trends, price movement and upcoming Infra/policy developments on Realty sector.

      Job Requirements: 

      • Team player 
      • Excellent at Financial Modelling and In-Dept understanding of Real Estate Cashflows 
      • Upright knowledge on Deal Structuring & Funding
      • Excellent Financial and Business acumen
      • Eye for Detail
      • Excellent presentation and communication skills
      • Good quantitative and qualitative analytical skills.
      • Smart Negotiator. 
      • Strong exposure to Business Development, Land transactions, Finance &Legal

      Qualifications: Management Graduate from a reputed Business School.

      Requirements: 4-5 Yrs of Work experience in Real Estate/PE.

      Location: Bangalore / Chennai

      Job Nature: Full time

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