About Us

At TVS Emerald, part of the 114-year-young TVS Legacy, we’re dedicated to building homes you can trust. As Chennai’s second-largest real estate developer, our mission is to transform urban living for India’s middle class. Sustainability is at our core, and we adopt IGBC pre-certifications to create eco-friendly spaces that are better for you and the planet.

Guided by its core values— Trust, Customer Obsession, Value Maximisation, Exactness, Speed & Agility, and a Disruptive Mindset—TVS Emerald remains dedicated to pushing the boundaries of innovation. Every development reflects these principles, focusing on delivering exceptional value and fostering excellence.

  • 5.4Mn.+Sq.ft. Developed
  • 6.8Mn.+Sq.Ft Under Development
  • 14Years of Experience
  • 20+Projects
  • 6000+Happy Customers
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TVS Legacy

1911
Shri TV Sundaram Iyengar Launches South India’s first Rural Bus Service
1929
TVS brings General Motors to South India.
1946
Southern Roadways starts Serving the transport needs of India.
1954
IMPAL begins trading auto spares, Sundaram Finance begins operations.
1962
Lucas TVS formed to make Auto Electricals.
1964
Brakes India begins operations. Sundaram Clayton starts producing Brake Actuation equipment.
1978
Sundaram Clayton Limited opens two-wheeler plant in Hosur.
1984
TVS Srichakra starts operations.
1986
TVS Electronics launches Printers and keyboards.
2001
TVS Motor Company formed.
2012
TVS Forays into real estate As TVS Emerald.

Our Projects

Milestones

  • 2012
  • 2013
  • 2016
  • 2018
  • 2019
  • 2021
  • 2022
  • 2023
  • 2024
  • 2025

Leadership

Sriram Iyer
Director & Chief Executive Officer
  • Over 30 years of experience in Real estate Industry.
  • Graduate in Civil engineering from VJTI and MBA from Jamnalal Bajaj
Rajaraman Arunachalam
Executive Vice President
  • Over 24 Years of diversified experience in Real estate, Manufacturing and Financial Services Industries.
  • Graduate in Mechanical engineering with MBA in Marketing from BIM.
K Jayashubha
Chief People Officer
  • Close to 30 years in building best in class Human Resources functions across industries such as Manufacturing, Post production and BFSI.
  • Postgraduate in Human Resource from Madras University and a certified PCC coach from ICF India.
Rahul Gupta
Chief Sales & Marketing Officer
  • Over 23 years of experience across various industries.
  • Master’s in finance from University of Amsterdam and PGDM from Symbiosis Center for Management & HRD, Pune.
Vishal Anand
Chief Finance Officer
  • 17 Years of experience in Treasury, Financial Planning, M&A, Fund Raising and Corporate Finance.
  • Certified in ACA, ACS and ICWA and PGDM from Symbiosis.
Wilfred Jerome
Head - Total Quality Management
  • 30+ years of experience in the automobiles & real estate industry.
  • Bachelors in Mechanical Engineering & M.S (Manufacturing Systems Engineering) from University of Warwick, UK.
Balaji Krishnamurthy
Head - Operations
  • Over 30 years of experience in the construction industry.
  • Graduate in Civil Engineering with Masters in Business Administration.
Guru Shankar
Head Quality
  • 20+ years of experience in the real estate industry
  • B. Tech from National Institute of Technology, Tiruchirappalli & Masters in Entrepreneurship, Innovation and Management from University of Nottingham, UK
Balachandar Balakumar
Head - Design
  • Over 27 Years of experience in Design and Architecture.
  • Bachelor of architecture and MBA in General Management from Anna University.

Blogs

TVS EMERALD | June 10, 2025

Explore Up-And-Coming Chennai Neighbourhoods In 2025

Chennai’s urban landscape is evolving quickly, with new residential areas emerging to meet the growing demand for housing. These expanding neighbourhoods in Chennai are redefining where people choose to live, offering fresh prospects that reflect the city’s ongoing transformation. The growth is definitely indicative of the ever-changing Chennai real estate market.. For homebuyers and investors […]

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TVS EMERALD | June 9, 2025

Chennai Real Estate Market Trends In 2025

Chennai’s real estate market is experiencing steady growth in activity, driven by increasing buyer and investor interest. Enhanced infrastructure, expanding city limits, and building residential projects are some of the few reasons that help the city retain its status as a safe investment option in the housing sector. These days, the real estate market trend […]

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TVS EMERALD | May 30, 2025

The Homeownership Leap: Essential Insights for First-time Buyers Making the Shift

Owning a home is a major milestone that combines emotional fulfilment with financial security. For many, transitioning from renting to owning represents a fresh start filled with pride and stability. Grasping the importance of this shift helps first-time buyers approach their journey with confidence and clarity, setting a solid foundation for their future. This first-time […]

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TVS EMERALD | May 26, 2025

Why Should You Buy with a Reputed Developer?

In the constantly changing business of Indian real estate, the right home is only half of the decision, while the other half is in who you buy from. Making the decision to buy with a reputable d veloper can shape your home ownership journey and affect the way you live in the near future, from […]

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TVS EMERALD | May 20, 2025

What is the Relevance of Vaastu Compliance When Buying a Home?

Vaastu Shastra is an integral part of Indian architecture, for centuries defining spaces, their positioning, and use. And even today, amidst modern real estate development and advanced construction technologies, the role and importance of Vaastu for homebuyers is so ingrained in the roots of cultural consciousness. Whether it is the prosperity that needs to be […]

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TVS EMERALD | May 19, 2025

Why Should You Buy Low-Rise Homes?

The preferences were shifting dramatically among the urban homebuyers in the last few years. As lifestyles change, families grow, and there is renewed focus on being well as well as being together, more people are turning to buy low-rise homes rather than tall high-rise towers. This transition, in particular, after a pandemic, is a matter […]

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TVS EMERALD | May 15, 2025

Why Invest in OMR, Chennai?

The Chennai real estate landscape over the past decade has witnessed tremendous transformation, and pacing ahead in this growth story is the Old Mahabalipuram Road (OMR). From a former suburban belt to the nation’s most happening development and invest in OMR Chennai is more popularly known as the new hot address for professionals, families and […]

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TVS EMERALD | May 12, 2025

Why TVS Emerald Verde Vista is the Ideal Address in OMR, Chennai

The Address That Elevates Everyday Living The search for an ideal address in OMR, Chennai that balances contemporary infrastructure and real estate advancement continues to be difficult. TVS Emerald Verde Vista, which is an IGBC Gold pre-certified project, represents an ideal combination of luxury lifestyle and optimized connectivity, as well as innovative architecture. Padur marks […]

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TVS EMERALD | March 18, 2025

How to Choose the Best Retirement Lifestyle: Senior Living or Care Homes?

India is experiencing a rapid rise in its senior population. As of 2021, over 138 million people in India were aged 60 and above, and this number is projected to double by 2050. With a better life expectancy and improved healthcare facilities, many seniors these days are living healthier and longer lives. This brings the […]

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TVS EMERALD | May 13, 2024

The Rise of Virtual Tours in Real Estate

Virtual tours in India have generated almost 40% more hits on real estate listings than photos do. Several technological advances in the real estate industry have helped reshape business practices. However, immersive virtual tours and the integration of augmented reality (AR) are among the most useful ones for investors. These virtual tours are significantly impacting […]

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TVS EMERALD | May 10, 2024

Investing in Real Estate: Top 10 Strategies for Success

Whether residential or commercial, investing in real estate in India is always considered the most sought-after option. For generations, real estate investment has been a cornerstone of wealth building. That is why it is projected to increase at a 25.60% compound annual growth rate from 2024 to 2029. Investing in real estate, however, follows a […]

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TVS EMERALD | April 25, 2024

Understanding Property Taxes: What Every Homeowner Should Know

As important a decision as buying a house is, the process often involves paying numerous property taxes. These taxes are levied on real estate and are based on the specific property and its assessed value. Depending on the various factors, they can range from 5 to 20%. That’s why every homeowner must understand the property […]

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TVS EMERALD | April 11, 2024

Experience the Lasting Legacy in Chennai with TVS Emerald Lake Shore

Nestled amidst a reserve forest and a lake, TVS Emerald Lake Shore is redefining a refined way of life and luxury. The hype around this high-end establishment gets even stronger with a well-organised ecology and tight-knit architecture. TVS Emerald Lake Shore offers an exclusive plotted development with luxury living that is one of the best […]

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TVS EMERALD | February 23, 2024

TVS Emerald Udyana – Premier Upscale Community

Experience the pinnacle of opulence in the midst of bursting modernity in Chennai with TVS Emerald Udyana. Developed by Chennai’s one of the most reputed real estate developers, TVS Emerald, TVS Emerald Udyana will appear to you as something straight out of your imagination. This TVS Emerald project pays homage to the lavishness, elegance, and comfort […]

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TVS EMERALD | March 9, 2023

The Rise Of Women Investors In Real Estate

As we evolve as societies, we are reaching gender-equal scenarios. The roles are changing, and a part of that is women climbing career ladders, and meeting more and more professional success. These successful women hold more money and status, widening more avenues to spend. The wealth created from this wave of economic participation is empowering […]

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TVS EMERALD | February 14, 2023

Chennai’s First Resort Style Living | TVS Emerald Aaranya

What does the word ‘holiday’ signify to you? Fun time with loved ones in a beautiful location, relaxing and rejuvenating yourself at a luxurious resort, leisurely stroll in serene surroundings? Have you ever wondered if it’s possible to enjoy a ‘holiday feel’ at your home itself? Well, it’s not a distant dream anymore. Resort-style living […]

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TVS EMERALD | October 12, 2022

Improve Air Quality In Your Home With These Simple Tips

One of the biggest problems faced by people these days, especially in big cities and Metros, is the poor quality of the air we breathe. Every year, there are news reports about smog and hazardous levels of pollutants in the air, which cause many health problems. The air quality becomes a bigger concern if you […]

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TVS EMERALD | October 10, 2022

TVS Emerald Ultimate Home Rush | Best Discounts

The festive season is here. Navratri festivities are already on in full swing and Diwali celebrations will begin in a few days. This is undoubtedly one of the most auspicious, joyous times of the year. Why not celebrate it with some auspicious beginnings as well? How about fulfiling your dream of buying a house? And, […]

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TVS EMERALD | September 29, 2022

Why therapeutic gardens are important in modern living

There’s nothing like the gentle touch of nature to heal the human body, mind and spirit. Then, can you imagine what it would be like to live amidst natural splendour, that too, in a therapeutic garden-themed residential township? If you are in Bangalore, pay a visit to TVS Emerald Jardin, located near the picturesque Basapura […]

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TVS EMERALD | September 20, 2022

Bengaluru’s Kudlu Gate, A Top Location Choice For Homebuyers

Buying a house involves a lot of meticulous planning, research, shortlisting, etc. And among the many things that help you decide on the property you would like to call home in the future, the location is the most crucial. Especially in urban areas and metro cities, where life is getting busier by the day, choosing […]

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TVS EMERALD | August 22, 2022

Celebrate Madras Day with 6 lesser-known facts about the City!

The foundation day of a city is a matter of pride for its residents. It celebrates the city’s history and connects people to their roots. And when the city’s entire population rises to celebrate this spirit, the festivities become even more precious. Since 2004, 22 August has been celebrated as Madras Day to mark Chennai’s […]

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TVS EMERALD | July 21, 2022

4 Green Makeover Tips For Your Balcony Garden | TVS Emerald

As residential pockets in metro cities move towards high-rise apartments over individual houses, the idea of a garden is also undergoing a metamorphosis. While most gated communities come with expansive gardens that are both treat to the eyes and lungs, you may still want to have a green corner to call your own. Follow these […]

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TVS EMERALD | July 19, 2022

Top 4 reasons to invest in Bengaluru residential market

If there is one Indian city that scores high in terms of living standards for millennials, it has to be Bengaluru. From being known as the garden city for its beautiful lush greenery to being the IT capital of India, this cosmopolitan city is an amalgamation of all that is good. So if you have […]

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TVS EMERALD | June 22, 2022

Want your 2bhk to look spacious? Try these 5 smart hacks

Are you moving to a 2bhk from your sprawling ancestral home and wondering how to fit in all your much-loved stuff? While for most people, a compact 2bhk can be the perfect fit, for others, it could turn out to be a bit underwhelming in terms of space. But home décor is an art, and […]

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TVS EMERALD | May 31, 2022

What To Choose? Under Construction Or Ready-To-Move Home

Naveen, an employee in one of the reputed IT companies in Chennai, wanted to invest in a property. But he wanted to be doubly sure before taking a call, considering the level of investment. As he scanned through some brochures for 2 and 3 BHK flats for sale in Chennai he had collected, Naveen seemed […]

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TVS EMERALD | May 18, 2022

Explore Hidden Gems Near Chennai | TVS Emerald Blog

As the mercury soars in Chennai, a weekend break to beat the heat (both literally and figuratively) is just the breath of freshness you need. Give your children the much-needed vacation while you unwind and recharge. If you are not too keen to wade the crowd, here’s a list of some offbeat locations. Read on […]

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TVS EMERALD | May 2, 2022

This Akshaya Trithiya, bring home gold when you book your dream home

Akshaya Trithiya is considered one of the most auspicious days of the Hindu calendar. Falling on the third thithi of Valar Pirai of the Hindu month of Vaikasi, the day is celebrated across India. While the celebrations vary from one region to another, it is bound by the same faith everywhere — the day of […]

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TVS EMERALD | April 22, 2022

Plots By TVS Emerald Hamlet With Gated Community Facilities

Our elders often say that nothing brings more peace and happiness than building your own house, brick by brick, on your own plot of land. If you have always nurtured this dream, as well, then it is time to turn it into reality. TVS Emerald Hamlet, in the heart of Chennai, is the pathway to […]

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Hammock
TVS EMERALD | April 19, 2022

Love Staycations? Make it a Part of Your Daily Life

Living in the lap of nature is a much-cherished dream for most of us. Waking up to fresh air, ample sunlight, and the twitter of birds are a few must-have things on our bucket list. However, for residents of 3 or 2 BHK flats in Chennai and other big cities, living close to nature is […]

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TVS EMERALD | April 19, 2022

TVS Emerald Atrium@GreenAcres: Gift Your Family a Fabulous Life

Have you been planning to buy a property for yourself but could not zero in on one because the checklist for your dream house is a little long? Well, what if we told you TVS Emerald Atrium@GreenAcres ticks off all the pointers in that list? With 2 & 3 BHK flats for sale near Perungalathur […]

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TVS EMERALD | April 12, 2022

Medavakkam, In harmony with nature, yet connected with convenience

Imagine yourself going to sleep on a Sunday night, dreading the long to-do list for Monday — boring meetings, meal preps, kids’ school, rush-hour traffic, etc. But what if you woke up without any Monday blues amid the serenity of nature and a feeling of calmness? Many of you, who have grown up in 3 […]

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TVS EMERALD | November 30, 2021

TVS Emerald’s Atrium @ GreenAcres customer centric 10-85-5 scheme

Homebuyers will need to pay only 10% on booking and 85% of payment after 2 years, on completion of flooring of the purchased unit. Emerald Haven Realty Ltd (TVS Emerald), a real estate arm of TVS Group Company, announced a unique limited period finance scheme for its newly launched project, TVS Emerald Atrium @GreenAcres a […]

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TVS EMERALD | August 13, 2021

Notable Reasons To Invest In Real Estate In India

A few years ago, investing in real estate was a luxury and a way to boost one’s social standing. However, with the growing globalisation, people see it as one of the most tried and tested ways to grow their investment portfolio over a span of a few years. In simple terms, investing in real estate […]

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TVS EMERALD | August 10, 2021

Vastu Tips For Your House To Boost Positive Energy

Home is where happiness begins, and hence it should be designed to give you utmost comfort. For a place to be called home, it needs to radiate the right kind of energy alongside its architecture and design. This is where Vastu Shastra comes into the picture. It involves ways to ensure that your home radiates […]

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TVS EMERALD | August 8, 2021

How To Invest In Real Estate In India

It is a well-known fact that real estate is one of the safest investment avenues. However, for many, it is quite difficult to understand how to invest in real estate and get high returns in the future. Seeing that a real estate investment is something that requires sizeable capital, it is a decision that should […]

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TVS EMERALD | August 6, 2021

6 Factors In Favor Of Owning Properties

Chennai is emerging as one of the most sought-after destinations in South India with IT companies and automobile industries being the primary growth drivers. The world-class amenities and a robust infrastructure make the city very attractive to invest in the properties as well. In fact, the metropolis has some affordable options in the apartment as […]

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