Why Invest in OMR, Chennai?
May 15, 2025
The Chennai real estate landscape over the past decade has witnessed tremendous transformation, and pacing ahead in this growth story is the Old Mahabalipuram Road (OMR). From a former suburban belt to the nation’s most happening development and invest in OMR Chennai is more popularly known as the new hot address for professionals, families and investors alike.
Otherwise known as the IT corridor Chennai, this stretch is now housing the top tech giants, SEZs, schools, hospitals, and lifestyle destinations. With the increasing need for modern living space around employment centers, people are increasingly investing in OMR Chennai, as a result of its tremendous long-term value, livability, and rental return.
Real estate in OMR is worth considering for the homebuyer and the investor for their all-around living and returns that are difficult to ignore.
The IT Corridor Advantage
OMR’s popularity as the IT corridor Chennai is not for nothing. This is a 45-kilometre stretch from Madhya Kailash to Mahabalipuram stretch housing tech parks and corporate campuses that employ lakhs of professionals. Some of the leading companies like Infosys, Cognizant, TCS, Accenture, Wipro, HCL Technologies, Capgemini and others have set up operations at SIPCOT IT Park and ETA Technopark and Pacifica Tech Park, among others.
This continuous inflow of working population has kept the demand of residential projects in OMR continuously high especially among those seeking to remain close to their workplace. As a result has made the region a strong rental area, especially in gated communities that provide amenities and security.
High ROI areas in Chennai for investors include areas of access to employment, and OMR heads this list.
Excellent Connectivity & Infrastructure
Another stimulating element of OMR real estate growth is its superior connectivity. The corridor connects with the rest of Chennai very well via a network of highways, arterial roads and the upcoming metro infrastructure.
- The Chennai Metro Rail is being expanded to reach OMR until the future SIPCOT Metro Station, hence reducing the time spent on traveling severely.
- East Coast Road (ECR) and GST Road are easily accessible, which enables easy access to major city centers and the airport.
- The Vandalur-Kelambakkam Road plays an important role in connecting OMR and inner Chennai, thus, enhancing the commuters’ convenience.
This level of infrastructure development in OMR has made it one of the most upcoming residential hotspots in the city, which is not only a place to live in but also, a place to invest for future profits.
Property Appreciation & ROI Trends
From 2013 to 2023, property appreciation in OMR has consistently outperformed many other residential micro-markets in Chennai. Driven by constant demand, lifestyle upgrades, and urban expansion, prices have seen a healthy increase in both end-use and investor-led segments.
What makes OMR even more attractive is the balance it offers—homes in gated communities with superior amenities are still competitively priced compared to city-center properties. This affordability, coupled with future appreciation, positions OMR as one of the best locations to invest in Chennai.
Rental yields in areas like Padur, Navalur, and Sholinganallur range from 3.5% to 5%, depending on the project and location. For those searching for flats for sale in OMR Chennai, now is the ideal time to enter the market before prices move further upward.
Social Infrastructure: A Self-Sustained Corridor
OMR has evolved from just being a work hub to a self-sufficient lifestyle zone. This development has been thoughtfully supported by world-class social infrastructure that caters to families, working professionals, and retirees alike.
Education:
- PSBB School>PSBB School
- Hindustan International School
- Sathyabama University
- Jeppiaar Engineering College
Healthcare:
- Chettinad Hospital
- Supreme Specialty Hospital
- Dr. Kamakshi Memorial Hospital
- Unittas Hospital
Entertainment & Shopping:
- Marina Mall, Vivira Mall, and multiple multiplexes
- Nearby attractions like Blue Flag Beach, MGM Dizzee World, and DakshinaChitra
For families seeking safe and wholesome communities, OMR offers everything—schools, hospitals, supermarkets, and recreational spaces—within a 10–20 minute radius. This comprehensive livability makes OMR a top choice for family-friendly residential projects.
Projects by Trusted Developers on OMR
With demand on the rise, several reputed developers have made their mark on OMR, launching projects that reflect modern design, sustainability, and community living. Among them, TVS Emerald projects OMR stand out for their commitment to quality, innovation, and customer trust.
TVS Emerald Verde Vista, located in Padur, is a shining example of what smart real estate investment should look like. The project features:
- Low-rise apartments with better ventilation
- Thoughtful layout inspired by the flow of waves
- 35+ lifestyle amenities
- IGBC Pre-Gold Certification for eco-friendly living
What sets such developments apart is the backing of a 100+ year-old legacy—the TVS Group—which ensures timely delivery, superior build quality, and transparent documentation. For investors seeking flats for sale in OMR Chennai with long-term value and peace of mind, branded communities like these offer unmatched credibility.
OMR still remains in focus of the best builders and TVS Emerald Verde Vista is one of those developments that gain much popularity—explore why it’s being called Chennai’s next real estate hotspot.
Conclusion
From a booming job market and hassle-free connectivity to the modern lifestyle and stable price growth prospects, the reasons to invest in OMR Chennai are irresistible. You want your first home, move to a better community, or wish to have rental income, this corridor has it all for you.
The thoughtful design, low-rise structure, and location appeal of Verde Vista have made it a benchmark of quality. here’s a detailed breakdown of what makes the project truly stand out.
Research well-thought-out houses from established developers such as TVS Emerald, and select from a collection of 2, 3 and 4 BHK apartments that reflect your dreams and pockets.
Book your site visit today and move into a future-proof home that not only offers comfort but also a good return on your investment in the most promising growth zone within the city.